Friday, September 13, 2019

How to sell a pen - response script at an interview

Buy a pen!
The same classic sales strategy works here:

Acquaintance
Identifying or creating needs
Presentation
Work with objections
Decisive arguments
Closing a deal
Go. We play a dialogue with an imaginary employer: K - candidate, P - employer.

Acquaintance
K: Good afternoon, my name is Eugene, and I represent the company Pens to People - for 30 years we have been leaders in the field of writing instruments.

Identification and creation of needs
K: I see you use pens - let me ask you a few questions?

R: Of course.

Q: How often do you use pens?

R: Quite often, every day - for sure.

Q: Do you use the pen only in your office / at work or do you need a pen on trips and meetings?

R: More often in the office, but sometimes I write something outside the office.

Q: What is important to you in a pen?

R: I like blue ink so that it is compact, does not leak and does not smear, and wrote well.

Presentation
K: This is incredible, but I have a pen especially for you. This instance is made of especially lightweight plastic, the design is developed taking into account ergonomics and space saving. It is lightweight and compact. German ink, by the way - blue, write well, do not smear and leak.

The usual price is 120 rubles, but today it’s only 50.

Work with objections
R: It's all great, but I already have a pen.

K: Leave it for work, and carry this with you. You are not tired of these dirty pens on shoelaces in banks and at the post office? This pen is small and simply fits in any pocket. Conveniently!

R: Listen, but it’s uncomfortable, and I don’t want to pay 50 rubles for a ballpoint pen.

K: Let's agree - you are now buying a pen, and I give you 2 weeks of test use. If after 14 days your opinion does not change, I will return 99% of the cost.

Sales!
Do you understand what the trick is?

Questions help you know the needs of the buyer and offer him exactly what he wants. In a specific case, in the “Presentation” section, you need to repeat all the employer's answers from the “Identification and Creation of Needs” section.

Another trick - even if the buyer refuses the product after 2 weeks, you still earned 1%, because 99% promised to return. So - they sold the pen, now you should be hired!

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